Hi! I'm Vasja Fužir

Digital Product & E-commerce Growth Leader

I build digital products that drive real business growth — from launching new platforms and revenue streams from scratch to scaling subscriptions, loyalty ecosystems, and commerce experiences customers keep coming back to.

I thrive where product, data, and experimentation meet - turning ideas into measurable impact through collaboration across global B2C environments

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Vasja Fužir
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About Me

Building digital products people actually want to use — and businesses love the results of

I’ve spent my career at the intersection of product, e-commerce, and growth — building platforms that don’t just function, but perform. From subscription models and loyalty programs to full-scale commerce ecosystems, I focus on creating digital experiences that drive acquisition, retention, and lifetime value.

My work spans everything from launching new products from scratch to continuously optimizing mature platforms through experimentation, personalization, and data-driven decision making.

Commercially minded and deeply collaborative, I partner closely with marketing, analytics, and engineering teams to scale digital performance and unlock growth across global markets.

Core Competences

  • Revenue & growth-driven digital leadership
  • E-commerce & digital performance ownership
  • CRO, experimentation & funnel optimization
  • Strong analytical & KPI-driven mindset
  • Cross-functional & team leadership
  • Scalable, product-led ways of working

Technical Skills

  • Digital & e-commerce analytics (GA, Amplitude)
  • CRO & experimentation frameworks
  • Shopify & e-commerce platforms
  • Jira, Confluence, Figma
Work Experience

Professional Journey

Jul 2021 - Present

Lead Product Manager (Digital & E-commerce)

Flaviar · Ljubljana, Slovenia

Own digital and e-commerce performance across Subscriptions, Loyalty, and Retail experience, with a strong focus on online revenue growth, retention, and conversion. Lead a cross-functional team (product, engineering, design) and collaborate closely with marketing, analytics, and commercial stakeholders.

  • Drive data-informed decision making through CRO, experimentation, and continuous optimization
  • Actively support marketing and growth initiatives by aligning digital platform capabilities
  • Define priorities, success metrics, and initiatives that directly impact commercial outcomes
Jul 2020 - Jul 2021

Senior Product Manager

Flaviar · Ljubljana, Slovenia

Led continuous improvement of the e-commerce store, translating business and customer needs into high-impact digital initiatives. Established efficient processes for rapid iteration and release, supported by user research and experimentation.

  • Owned personalization and CRO initiatives across the funnel
  • Leveraged A/B testing, behavioral data, and analytics to improve conversion
Dec 2019 - Jul 2020

Digital Products Owner - Web & Digital Presence

Visionect · Ljubljana, Slovenia

Owned and evolved Visionect's digital presence, including getjoan.com, with a focus on product storytelling, go-to-market support, and conversion-focused customer journeys. Worked closely with product, marketing, and engineering teams to translate product capabilities into effective digital experiences.

Apr 2018 - Dec 2019

Manager Personalization Operations

adidas · Herzogenaurach, Germany

Worked within a large, global organization, contributing to personalization and product recommendation initiatives across adidas digital ecosystem, including mobile app and web platforms. Collaborated closely with marketing, analytics, CRO, engineering, and external partners.

Sep 2017 - Apr 2018

Senior Product Manager

Studio Moderna · Ljubljana, Slovenia

Focused on improving e-commerce and digital customer experiences across multiple European markets, working closely with business, marketing, and technology teams.

May 2012 - Sep 2017

Internet Project Manager

Studio Moderna · Ljubljana, Slovenia

Led development and rollout of websites and digital features across 21 markets, delivering more than 120 websites. Drove a major platform migration and introduced responsive websites across the portfolio. Optimized key digital journeys and implemented web personalization and CRO initiatives adapted to local market needs.

Oct 2009 - May 2012

Web Designer / HTML Developer / Internet Editor

Bolha.com · Ljubljana, Slovenia

Worked as a digital specialist utilizing skills in web design, ad server management, email marketing, Flash banner production, print design, and general IT support. Contributed to design, front-end development, and content management for one of Slovenia's largest online marketplaces.

Let's Connect

I'm always interested in collaborations and conversations about digital commerce, product strategy, and growth optimization.

Ljubljana, Slovenia
vasja.f@gmail.com
linkedin.com/in/fuzir

Beyond Work

🏃 Running
⛰️ Hiking
✈️ Traveling
🍖 BBQ
🍺 Craft Beer